About me.
product Designer
seattle, ineedmoresun! ✌️
Over the course of my life, I’ve lived in seven different cities, Seattle being the 7th. Each of these cities has taught me a great deal about how culture, people, and behaviors vary within just a hundred miles. These experiences have also helped me acclimate to new conditions and adapt quickly to changes.
I have a Masters in Design from the University of Washington. One of my favorite projects I worked on was my thesis which focuses on using design to improve social interactions for people living with Dementia. To inform my design practice, I volunteered at the Memory Hub in Seattle — a memory-loss friendly community center.
In my free time, I love visiting museums and art galleries. In every new city I visit, I make sure to visit at least one museum or gallery while I'm there.
I once read: “Posterity does not care about you, it cares about what you have contributed.” I believe I can contribute to the world by bringing my diverse background, distinctive insights, and unmatched love and enthusiasm for design.
Work Experience
nov 2024 · current
Head of Design
At Certivo, I wear many hats to help grow an early-stage AI startup into a trusted compliance platform. As Head of Design, I lead product design, crafting experiences that make complex regulatory processes simple.
Beyond the product, I build and manage the brand through marketing, social media, and storytelling that connects with our audience.
Because we are a lean, fast-moving team, I also step into sales, customer relationship management, and cross-functional collaboration. Whether it’s pitching to enterprise clients, shaping onboarding flows, or creating our visual identity, I bring design thinking to every corner of the company.
jul 2024 · dec 2024
User Experience Designer
Pioneer Square Labs
At PSL, I designed products for brand-new ideas in a wide range of industries, from compliance automation to hardware testing, often in spaces I had never worked in before.
I thrived in the rapid experimentation culture of a startup studio, moving from concept to MVP to polished product in weeks. My work spanned user research, UX/UI design, branding, and design systems, adapting to the unique needs of each venture.
In the age of AI, I specialize in translating complex, emerging technologies into clear, human-centered experiences. I help early-stage teams validate ideas, build quickly, and scale with confidence.
While I was at PSL I also supported Fortive in their various Innovation Sprint Weeks. I worked with companies like Fluke, PacSci EMC and Tektronix
Worked on spin-outs such as GlueStudio, Certivo, Official.ai
jul 2023 · sep 2023
Product Designer
Intern - Kiip
Implemented end-to-end development of referrals feature including researching, ideation and design; increased product purchase rates by 30%
Conducted user research interviews to understand customer pain points of existing platform to design a comprehensive search =feature, demonstrating ownership and proficiency in translating user requirements into a seamless and intuitive search experience
Facilitated multiple cross-functional ideation sessions involving designers, product managers, researchers, and engineers to
create Kiip's homepage, fostering collaboration and producing numerous iterations
JAN 2022 · MAy 2022
Senior Product Designer
JustBooks
Spearheaded the company's brand refresh. Redesigned and shipped client-facing UX interfaces based on user research
increasing user engagement by 34% in 2 months
Implemented a new information architecture to improve user find-ability of key content and functionalities and creating feature
level improvements, resulting in a 62% decrease in bounce rate, while leading progress, driving collaboration, and aligning with
leadership on project direction.
Led a comprehensive navigation redesign, implementing a new user interface (UI) that prioritizes clarity, consistency, and an
intuitive user flow increasing average session duration by 66% with 500 new visitors/day
june 2021 · sep 2022
Communication Designer
Razorpay
Awarded Rookie MVP among 400+ employees for showcasing exceptional skills and dedication in campaign development
Spearheaded comprehensive research initiatives with marketing and business departments to inform and craft emotionally
resonant brand messaging, applied strategic insights gleaned from market analysis to tailor messaging effectively, resulting in a
significant 15% increase in customer loyalty
Orchestrated and led cross-functional teams as the sole designer for large-scale campaigns, demonstrating proficiency in
strategic design thinking. Leveraged creative direction to craft impactful visuals, resulting in the reach of over 1 million
customers
Education
sep 2022 · jun 2024
Master of Design
University of Washington
Major in Interaction Design
aug 2017 · may 2021
Bachelor of Design
PES University
Major in Visual Communication Design
Ann Mathew
Created on Coffee, OJ & Kombucha
Get in touch
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