Work Experience
jul 2023 · sep 2023
Product Design Intern
Kiip
Implemented end-to-end development of referrals feature including researching, ideation and design; increased product purchase rates by 30%
Conducted user research interviews to understand customer pain points of existing platform to design a comprehensive search =feature, demonstrating ownership and proficiency in translating user requirements into a seamless and intuitive search experience
Facilitated multiple cross-functional ideation sessions involving designers, product managers, researchers, and engineers to
create Kiip's homepage, fostering collaboration and producing numerous iterations
JAN 2022 · MAy 2022
Senior Product Designer
JustBooks
Spearheaded the company's brand refresh. Redesigned and shipped client-facing UX interfaces based on user research
increasing user engagement by 34% in 2 months
Implemented a new information architecture to improve user find-ability of key content and functionalities and creating feature
level improvements, resulting in a 62% decrease in bounce rate, while leading progress, driving collaboration, and aligning with
leadership on project direction.
Led a comprehensive navigation redesign, implementing a new user interface (UI) that prioritizes clarity, consistency, and an
intuitive user flow increasing average session duration by 66% with 500 new visitors/day
sep 2022 · present
Graduate Teaching Assistant
University of Washington
Applied principles of visual communication and design in HCDE coursework for graduate and undergraduate courses to develop systematic and critical understanding of subject. Engaged in hands-on exercises, design critiques and discussions to create visual elements for print and interactive media in a studio-based learning environment
Managed diverse responsibilities in a typography class, including demonstrations, grading, one-on-one support, and practical sessions. Built a supportive learning environment, aiding students in mastering typographic design skills
june 2021 · sep 2022
Communication Designer
Razorpay
Awarded Rookie MVP among 400+ employees for showcasing exceptional skills and dedication in campaign development
Spearheaded comprehensive research initiatives with marketing and business departments to inform and craft emotionally
resonant brand messaging, applied strategic insights gleaned from market analysis to tailor messaging effectively, resulting in a
significant 15% increase in customer loyalty
Orchestrated and led cross-functional teams as the sole designer for large-scale campaigns, demonstrating proficiency in
strategic design thinking. Leveraged creative direction to craft impactful visuals, resulting in the reach of over 1 million
customers
Education
sep 2022 · jun 2024
Master of Design
University of Washington
Major in Interaction Design
Graduate Teaching Assistant for 5 quarters and recipient of 90% tuition scholarship
aug 2017 · may 2021
Bachelor of Design
PES University
Major in Visual Communication Design
3 time recipient of the MRD Scholarship - 30% of tuition
Ann Mathew
Created on Coffee, OJ & Kombucha
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