Coca-Cola Can Redesign

Coca-Cola Can Redesign

Coca-Cola Can Redesign

Pastiche Design

Pastiche Design

Pastiche Design

Pastiche

Graphic Design

Art Movements

Pastiche

Graphic Design

Art Movements

Pastiche

Graphic Design

Art Movements

Brief

To redesign the iconic Coca-Cola can imitating the different art & design movements throughout history, while maintaining the Coco-Cola brand identity

The following Design Movements were taken inspiration from -

1. Russian Constructivism 

2. Modernism

3. De Stijl

4. Post Modernism

5. POP

6. Arts & Craft

7. POP

8. Psychedelia


Brief

Stephen Mayer, a Salt Lake City native, was nurtured in the publishing world by his magazine-running father and developed a fascination for fonts upon receiving a Mac for his family. During his collegiate years, he skipped lectures and gained knowledge about typeface—and life—by working as a designer for his university newspaper.


He also worked independently as a consultant, bridging the gap between typeface creators and users, always championing the needs of both parties. Not only is he the co-founder of the web platforms, Typographica and Fonts In Use, Stephen has also penned a regular column for Print magazine and authored the acclaimed book The Anatomy of Type. In 2017, he became an integral part of the nonprofit library and museum, Letterform Archive, as an Associate Curator and Editorial Director.

Brief

To redesign the iconic Coca-Cola can imitating the different art & design movements throughout history, while maintaining the Coco-Cola brand identity

The following Design Movements were taken inspiration from -

1. Russian Constructivism 

2. Modernism

3. De Stijl

4. Post Modernism

5. POP

6. Arts & Craft

7. POP

8. Psychedelia


Russian Constructivism

Revolutionary Soviet movement, early 20th century, focused on geometric forms and integrating art into daily life.

Revolutionary Soviet movement, early 20th century, focused on geometric forms and integrating art into daily life.

Modernism

Late 19th-century movement breaking from tradition, embracing innovation and abstraction across various creative fields.

Late 19th-century movement breaking from tradition, embracing innovation and abstraction across various creative fields.

De Stijl

Dutch avant-garde movement emphasizing geometric abstraction, primary colors, and a universal visual language.

Dutch avant-garde movement emphasizing geometric abstraction, primary colors, and a universal visual language.

Postmodernism

Mid-20th-century movement challenging Modernist principles, embracing diversity, irony, and cultural references.

Mid-20th-century movement challenging Modernist principles, embracing diversity, irony, and cultural references.

Pop Art

1950s-60s movement celebrating mass culture through bold colors, popular imagery, and irony.

1950s-60s movement celebrating mass culture through bold colors, popular imagery, and irony.

Arts & Crafts

Late 19th-century revival of traditional craftsmanship, emphasizing handmade beauty.

Late 19th-century revival of traditional craftsmanship, emphasizing handmade beauty.

Pop Art

Art movement integrating popular culture, mass media, and consumer goods.

Art movement integrating popular culture, mass media, and consumer goods.

Psychedelia

1960s countercultural movement featuring vibrant colors, intricate patterns, and surreal imagery influenced by psychedelic experiences.

1960s countercultural movement featuring vibrant colors, intricate patterns, and surreal imagery influenced by psychedelic experiences.

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